What Is SEO?

What Is SEO?

What is SEO? Search Engine Optimization is the method of improving the volume and quality of site visitors to a site or an online web page by search engines. If you’re looking for more tips, Five Channels SEO and Marketing has it for you. SEO targets unpaid web traffic rather than paid web traffic or direct traffic. The focus is on search terms or keywords that are relevant to the website content and structure.

 

SEO consists of link building, directory submission, pay-per-click (PPC) advertising, content management, keyword density, optimization for the title and meta tags, social bookmarking, blogs and directories, and offsite optimization such as article submission, directory submission, Press Release Submission, forum posting, blog commenting, back linking, directory linking, and social book marking. SEO has become a vital part of website marketing because increased site traffic translates into higher revenues for the business. Google is especially strict about approving new links.

The success of a search engine optimization campaign is measured by the number of inbound links to the site. The more links a site receives the higher the site will rank in the natural results of a query. Backlinks are very important to an SEO campaign because the more links there are to a site, the more popularity the site will have. Backlinks can be natural (links that are added through links to other sites), or artificially created. Natural backlinks come from other relevant sites that are related to the subject of the relevant backlink and the artificial backlinks are designed to boost the ranking of the site in a search result.

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